Samsung has just named the world's largest mobile phone manufacturer which beat the dominance of Nokia in recent years by controlling 30.6% of the global handset market share followed by Apple at the second position with a share of 24.1% and Nokia in third place with 8.2%. Samsung's success is largely based on Android cell phone was also influence the Southeast Asian mobile market.
Android ahold of Southeast Asia
The survey results were released by GfK Asia showed the market share of Android phones sold in Southeast Asia in the first quarter of 2012 was 49%, an increase of more than 3x in the same period in 2011 which is about 15%.
In the first quarter of 2012, there were more than 7.7 units of smartphones sold in Southeast Asia with a total transaction value of approximately US $ 2.4 billion or Rp22.38 trillion. This figure had just covering 25.4% of all transactions phone sales in Southeast Asia, an increase of approximately 4.9% from last year's figure. This increase can not be separated from the Android growth that exceeded the growth of smart phone industry itself.
Of all the countries in Southeast Asia, Indonesia demonstrated the potential and the highest growth in sales of smart phones. With the penetration of smartphone sales of more than 62%, the figure recorded sales exceeding US $ 1.4 billion or Rp13.06 trillion in the first quarter of 2012.
According to GFK Asia, the price of smart phones is relatively stable with an average of about US $ 309 million or Rp2.8 will continue the strong growth momentum in the smart phone industry in the Southeast Asia region with a population one-tenth the population of human beings.
Currently the penetration of smartphones in Southeast Asia is still far from saturation levels. GFK Asia believe that the surge in sales of smart phones is still going to continue to rise at least for the next few years.
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